A Diploma in Sales and Marketing Management in Kenya develops skills in customer research, sales, advertising, negotiation and business growth. Students can pursue a KNEC Sales and Marketing diploma, a Level 6 Marketing Management qualification or another recognised business pathway. Confirm the exact award and approved training centre before enrolling.
Colleges and accredited courses
The TVET Authority lists a KNEC Diploma in Sales and Marketing at institutions including Aldai Technical Training Institute, Kenya Institute of Professional Studies, Kilifi College of Accountancy, NYS Institute of Business Studies and African Institute of Research and Development Studies in Kericho. The TVETA course directory also identifies Marketing Management Level 6 routes at institutions including Kisii and Siaya National Polytechnics. Check the college’s precise campus and active admission programme.
Subjects covered
- Principles of marketing and customer behaviour
- Sales planning, negotiation and account management
- Branding, advertising and product development
- Social media and digital marketing
- Market surveys, research and analytics
- Sales budgets, forecasting and business communication
- Customer relationship management and ethics
- Practical projects and industrial attachment
Entry requirements
Many diploma or Level 6 programmes admit applicants with KCSE C− or an accepted relevant certificate, although a particular qualification may require C or additional conditions. Confirm your grade eligibility with the college and its examining body.
Duration and fees
Duration depends on the qualification, semester structure, examinations and industrial attachment. Ask for a full fee schedule including registration, assessment, software, materials and any practical marketing campaign expenses.
Career opportunities
- Sales representative or sales coordinator
- Marketing and promotions assistant
- Digital marketing and social media assistant
- Business development assistant
- Customer relations or account support officer
- Market research assistant
- Retail and brand activation officer
- Entrepreneur offering marketing or sales services
How to select a college
- Verify the specific campus in TVETA’s current institution register.
- Confirm the course title, level and awarding body.
- Review digital marketing modules and practical projects.
- Ask about placement, fees, entry grades and study mode.
- Apply through the institution’s official admission channel.
